Our States Matter provides Democratic candidates with a one-stop hub of expertise on all phases of running successful digital campaigns — messaging strategy, media training, film production, content creation, distribution and targeting.
We work closely with candidates, guiding them through on-camera interview sessions that enable them to speak authentically on issues that matter to their voters. These sessions yield footage on a variety of topics, which can be cut into multiple, iterated digital ads that are targeted precisely to those voters our candidates need to get to the polls to win.
Combining efficiencies of scale with innovative production and editing techniques, Our States Matter equips candidates in flippable districts with award-winning digital content in a cost-effective manner that optimizes campaign and donor funds.
In 2019, we helped Democrats flip the House and Senate in Virginia, establishing the first modern Democratic trifecta in the South. Not only did all 9 of our most vulnerable incumbents win their seats, 4 of the challengers we supported flipped seats in the House. One of these races was won by just 41 votes. In addition, three of our Virginia ads were recognized nationally as best in class, with four others nominated as finalists.
If you would like to review the full gallery of our Virginia work, click here.
“You’re getting TV eyeballs for digital prices,” said Christine Bachman of CDB Political. Ads on streaming platforms marry an advantage of TV—a much longer time to communicate a message—with some aspects of digital ads, like low cost, precise micro-targeting of specific voters, and the ability to quickly determine whether an ad is working. -QZ
Virginia also shows other state Democrats what it takes to flip a legislative chamber in just two cycles, even after a decade of Democratic neglect cost the party almost 1,000 state seats, says Christine Bachman, founder of Virginia Matters and a digital consultant to at least 10 candidates who won.
“We’re in this fragmented media ecosystem that will reach a fever pitch this year. That’s not going to leave a lot of room for people to have a voice [down ballot],” Christine Bachman of Virginia-based CDB Political said Feb. 20 during the Reeds Awards & Conference in Atlanta. “As consultants, the question isn’t just how we are making our money, it’s also how are we ensuring our clients resources are best spent?”